Plain Copy Studio

6 results

Words that sound like you.

Plain Copy Studio is a one-person copywriting practice in Mount Victoria, Wellington. I write brand voice guides, website copy, email sequences and thought-leadership articles for NZ tech and SaaS companies.

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01 · Services

What I write

Every engagement starts with a voice session — a 90-minute call where I learn how your team talks, what your customers say back, and where your current copy falls short. From there I write, revise and hand off clean files with a usage guide.

Brand Voice Guide

A reference document your whole team can use: tone principles, do/don’t examples, word lists, channel-specific guidance.

From $3,200

Website Copy

Homepage, about, product/service pages, CTAs. I write for conversion and clarity — no filler paragraphs, no jargon.

From $2,800 (up to 8 pages)

Email Sequences

Onboarding, nurture, re-engagement, launch — I write the full sequence with subject lines, preview text and send timing.

From $1,800 (6-email sequence)

Thought Leadership

Bylined articles, LinkedIn posts and conference talk scripts. I interview your subject-matter expert and write in their voice.

From $900 per article

02 · Portfolio

Selected work

Endgrid — SaaS website
Koha Pay — brand voice
Tidal — onboarding emails
Cove Analytics — thought leadership

03 · Process

How a project runs

  1. Voice Session (Day 1)

    A 90-minute call to understand your brand, audience and goals. I record, transcribe and highlight the phrases your team already uses well.

  2. Brief & Quote (Day 2–3)

    I send a written brief and a fixed-price quote. No hourly billing, no scope creep. You approve before I write a word.

  3. First Draft (Week 1–2)

    I deliver a complete first draft in Google Docs with comments explaining each choice. You review and mark up.

  4. Revision Round (Week 2–3)

    One included revision round to refine tone, tighten phrasing and integrate your feedback. Extra rounds at $250 each.

  5. Handoff (Week 3)

    Final copy in a clean Google Doc plus a short usage guide: where each piece goes, how to adapt it, what not to change.

04 · Kind Words

What clients say

1 / 4

05 · Journal

Recent writing

  • Why your SaaS pricing page needs a copywriter, not a designer Sep 2026 · 5 min The pricing page is the highest-intent page on your site. Yet most startups hand it to a designer with a spreadsheet and wonder why nobody clicks.
  • The brand voice session: what it is and why it comes first Aug 2026 · 4 min Before I write a single headline I need to hear how your team already talks. That conversation is the voice session, and it changes everything that follows.
  • How to brief a copywriter (a template you can steal) Jul 2026 · 6 min A good brief saves you a revision round and me a guessing game. Here is the exact template I send every client before we start.

06 · Hire Me

Start a project

Fill in the form below and I’ll reply within one business day with availability and a rough quote. No pitch deck, no 30-minute discovery call unless you want one.