01 · Case Studies
CloudGate sells a mid-market CRM to NZ professional services firms. They had a product people loved and a pipeline that stalled at 40 SQLs a quarter. We rebuilt their content engine: a weekly LinkedIn series from the CEO, three gated case studies, and a HubSpot nurture sequence keyed to industry vertical.
FreightPulse needed to break into the Australian market. We wrote a 40-page industry report on trans-Tasman freight costs, promoted it through LinkedIn InMail to 2,000 logistics managers, and handed the leads to their BDR team with intent scores from HubSpot.
Hatchboard is a Wellington onboarding platform. Their existing content was product-focused and ignored the buyer. We repositioned around the cost of bad onboarding, built a calculator tool, and syndicated through four NZ HR publications.
02 · Our Process
We interview your sales team, audit your CRM data, and map your ICP by job title, company size, and buying trigger.
A 90-day content calendar, channel plan, and conversion model — reviewed with you before a word is written.
Long-form articles, LinkedIn carousels, gated assets, and email sequences — all written by humans who know B2B.
LinkedIn Ads, organic social, HubSpot nurture, syndication. We place content where your buyers already read.
Weekly pipeline attribution dashboards in HubSpot. You see which pieces create SQLs, not just clicks.
Monthly retro: what moved, what did not, what we change next quarter. No multi-month lock-ins.
03 · Results in Numbers
04 · Retainer Plans
| Feature | Ignite · $4,500 | Accelerate · $8,200 | Scale · $14,000 |
|---|---|---|---|
| Strategy sessions | Monthly | Fortnightly | Weekly |
| Long-form articles | 2/month | 4/month | 8/month |
| LinkedIn content | 8 posts | 16 posts | 24 posts |
| Gated assets | — | 1/quarter | 2/quarter |
| HubSpot setup | Included | Included | Included |
| Email nurture | — | 3-step sequence | Multi-branch workflow |
| LinkedIn Ads | — | $2k managed | $5k managed |
| Pipeline dashboard | Included | Included | Included |
| Dedicated strategist | — | Shared | Dedicated |
| Minimum term | 3 months | 3 months | 6 months |
05 · Client Testimonials
"Traction is the first agency that understood our sales cycle is six months, not six days. They built content that nurtures, not nags."
"The industry report they wrote for us generated more qualified leads in three months than our entire outbound team did in a year."
"We went from 'what is Hatchboard' to 'we've read your case study, let's talk' in under six months. The pipeline attribution is real."
06 · In the Press